Recent Thoughts

Insights in marketing,
PR and AI

Notes on campaigns, earned media
and the rise of artificial intelligence in marketing operations.

AI in Marketing · Latest

Machines prepare, people decide: why an AI-first marketing team needs governance first

Most marketing teams do not lack effort, tools or AI. They lack a clear answer to who decides what, and when. Part 1 of the marketing OS series. · 8 min read Read the article
Leadership

Resilient Optimism: Leading a Team Through Uncertainty

Good-vibes speeches don't fix a pessimistic team. Three practical shifts from a new HBR article, and how they looked in my interim role at Purpose Green. · 6 min read AI in Marketing

Humanize AI Text: Free Prompt for Marketing Copy

The em dash no longer gives AI away. A new study shows which patterns took its place – and my free prompt checks your texts and rewrites them to sound like you. · 8 min read Marketing Strategy

B2B SaaS LinkedIn Ads – 3 Pitfalls & The 2026 Strategy Guide

Master B2B SaaS LinkedIn Ads with this guide. Learn to avoid the "Lead Trap," implement proper UTM tracking, and scale with a 4-layer testing framework. · 6 min read AI in Marketing

Mastering GPT-5.5: Prompting Guide for Growth & Content Marketing Teams

To stay competitive, you need to transition from "programming" the AI to "briefing" a partner. Here are the 6 essential pillars of the new GPT-5.5 prompting standard,… · 2 min read AI in Marketing

The Era of AI Marketing Automation

In the race for content dominance, most brands face a losing choice: Manual Craft (too slow) or Pure AI (too risky). But what if you didn't have to choose? As a… · 5 min read Marketing Strategy

Look Up ! – an op-ed as food for thought

Let's talk about social media, the big elephant in the room, whose size and clumsiness threatens to trample the round table of democracies · 5 min read PR & Communications

Navigating sustainability in German public relations

Amid the pressing climate crisis and economic fluctuations like inflation, communicators have to navigate sustainability in public relations and the dual aspects of… · 2 min read Marketing Strategy

Defluencing: Understanding the digital advocacy revolution and its broader implications in Online Marketing

With the dynamism inherent to the digital landscape, a captivating counter-movement is emerging: defluencing. We explore the nuances of these anti-influencers, its… · 4 min read German Market

Top German Trade Media for Food and Beverages

Check this free media list of the most important German trade media food and beverages if you attend ANUGA, the industry's leading trade fair · 1 min read PR & Communications

The Power of data-driven PR in the German market

The rise of digital technology, social media, and the ever-changing algorithms that control the flow of information have presented both challenges and opportunities. In… · 2 min read Marketing Strategy

PR and Marketing: Stronger Together in the German Market

A competitive nature and the high cost of advertising highlight the importance of a combined approach for marketing and PR in the German market. · 2 min read Marketing Strategy

How to optimize written content for SEO and user experience

Content needs to be optimized for search engines to rank higher and attract more visitors. This is how your PR agency can help with SEO. · 2 min read German Market

German consumers and their purchase decision making

German consumers are known for their practical and rational approach to purchasing decisions, placing a high value on brand trust, reputation, quality and… · 2 min read PR & Communications

12 News Factors – How newsworthiness turns content into news

What is the difference between content and news and how do you get in the news with your story? When creating content you can use these 12 news factors to cross-check… · 1 min read German Market

The 30 most important sustainability focused media in Germany

Sustainability counts! These 30 German media provide a good overview of different aspects of sustainable consumption and environmentally conscious living. · 4 min read German Market

The most important trade media for the German toy market

From A to Z the most important trade media for trade and industry and the decision-makers in the German toy industry. · 1 min read PR & Communications

Bicycle instead of limousine – for more sustainability in film & tv productions #LOLA22

On the occasion of the German Film Awards in June 2022 and with support of the bicycle membership Swapfiets, numerous actors and filmmakers drew attention to the… · 2 min read PR & Communications

Briefing a PR agency – Top 10 Checklist

Finding and briefing a PR agency can be time consuming. But a good briefing is key to success. Let us help you with our Top 10 Checklist. · 1 min read German Market

The most important bicycle magazines in Germany

Cycling is booming. These trade mags for bicycle dealers and special interest bicycle magazines in Germany are increasingly influential. · 1 min read PR & Communications

Strong communication in uncertain times – How leaders manoeuvre through difficult waters

Successful leaders know that their teams need their full attention, especially in uncertain times. Because only stable teams guarantee the performance that is… · 3 min read German Market

Top 25 tourism trade media in Germany

In the first quarter of every year, two major trade fairs appear in the schedules of tourism professionals, the CMT in Stuttgart and the largest international trade and… · 1 min read German Market

Public Relations in Germany – Brief Insights – Free Ebook

Whenever a new project starts, we realize that the German market is quite different from other markets, even if its a neighboring country. Our brand new and free eBook… · 1 min read PR & Communications

Good client relationship – we #saynotospec

For a good client relationship: Why Big Bang & Whisper's communication concepts have a value · 3 min read PR & Communications

Sometimes a friend, always a journalist – making the media work for you

"Somestimes a friend, always a journalist" truly describes how media work. The free brochure "Making the media work for you" gives basic answers. · 1 min read German Market

Top 50 influential business media in Germany

During a media research I discovered an interesting ranking of the journal "Wirtschaftsjournalist" (www.wirtschaftsjournalist-online.de) taking a closer look at the… · 2 min read PR & Communications

3 Reasons why performing arts experience helps you in Public Relations

Performing arts and public relations are similar. Learning to perform on stage helped me making my career in public relations. Learn why! · 5 min read German Market

Silver Surfers in Germany – a valuable target group

What do you know about the target group of "silver surfers"? What is your experience and where do you find more information about their media consumption? · 2 min read German Market

Top 55 German Car Blogs

Top 55 German Car Blogs - The big fish when it comes to cars, automobile industry and motorsports in Germany · 1 min read PR & Communications

Radio PR in times of Content Marketing

The experts of RadioOffice talked with me about Radio PR and how it is used by PR professionals in times of Content Marketing. · 1 min read Content & Storytelling

How to create your Content Marketing Recipes

What are the right content marketing recipes? One thing granted: The right chemistry is essential! A new overview helps to create content marketing activities. · 1 min read Content & Storytelling Content & Storytelling

Advertorial, Blogbeitrag, Content Strategie & Co. – Textsorten für PR, Storytelling & Content-Marketing

Dr. Annika Schach ist Verwaltungsprofessorin für Angewandte PR and Hochschule Hannover. Wir haben mit ihr über ihr neues Buch "Advertorial, Blogbeitrag, Content… · 4 min read Content & Storytelling

Online content for kids – POSCON e-book download

Online content for kids gets more attention with "Positive Digital Content for Kids" initiative and their booklet with advice and examples · 1 min read Content & Storytelling

Excellent storytelling – Norwegian NGO successfully raises awareness against child weddings

Plan Norge staged an amazing campaign to raise awareness against child weddings around the world. Excellent storytelling! · 1 min read Content & Storytelling

Top 5 things to remember on stage to avoid your Michael-Bay-Samsung-Moment

Michael Bay and his Samsung presentation became famous. But heads up, this can happen to all of us. Here are the Top 5 things to remember on stage! · 5 min read Marketing Strategy

The 6+7 magic words of Innovative Marketing

At IFEA Annual Conference on 31 Jan 2013 I tried to inspire the audience with the 6+7 magic words of Innovative Marketing · 1 min read
From the archive

Agency years, 2012–2020

Earlier notes from the Big Bang & Whisper agency years – kept as a record, listed by year.

2020

2017

2016

2015

2014

2013

2012