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Located in the heart of Berlin, where innovation meets history in the German capital of IT and digital media, as communicators we are facing a pivotal challenge: navigating sustainability in German public relations. Amid the pressing climate crisis and economic fluctuations like inflation, Big Bang & Whisper, a leading PR boutique in Berlin, is part of this transformation. Let us delve into the dual aspects of opportunity and challenge that sustainability brings to PR, offering insights into how businesses can navigate these waters while maintaining a commitment to environmental leadership.


Advantages of Sustainability in German Public Relations


  1. Enhancing Brand Integrity and Trust:

    In Germany’s competitive business landscape, companies that adopt sustainable practices stand out. A commitment to the environment strengthens brand integrity, fostering trust among increasingly eco-conscious consumers. As a premier PR agency in Berlin, we help clients weave sustainability into their brand story, not just as a marketing tactic, but as a core part of their identity. Look at the agency’s work for Swapfiets, the first bike subscription company.

  2. Securing Long-Term Success:

    Sustainability transcends fleeting trends. It’s a strategic necessity for businesses eyeing long-term viability. By advocating for sustainable practices, PR agencies can guide their clients in the German and European market towards future-proofing their operations. This foresight positions companies to adapt to evolving regulations and shifting consumer preferences, maintaining their relevance and competitive edge.

  3. Attracting and Retaining Talent:

    Today’s workforce gravitates towards companies that reflect their values, and sustainability is a growing priority. Our role as a PR agency extends to helping clients project an image that attracts environmentally conscious talent, enhancing their appeal as progressive and responsible employers.

Challenges in Sustainable PR


  1. Navigating Financial Constraints:

    The primary hurdle in embracing sustainability, especially in an inflation-impacted economy, is balancing environmental initiatives with financial constraints. Investments in green technologies and practices can be substantial, posing a challenge for businesses already navigating tight budgets.

  2. Avoiding Greenwashing:

    In the pursuit of sustainability, the risk of greenwashing looms large. Our responsibility as a PR agency in Berlin extends to ensuring that sustainability claims are authentic and substantiated. This is crucial in maintaining credibility in a market where consumers are increasingly savvy about environmental claims. Furthermore, German consumers expect a high level of transparency in brand and corporate communications at all times. It is not uncommon for companies selling in Germany and making false statements to encounter harsh criticism and be punished by customers in forums and publicly in the media. Transparency is key.

  3. Crafting Effective Sustainability Messages:

    Communicating about sustainability is a nuanced task. Messages must be clear, compelling, and, most importantly, accurate. This requires a deep understanding of both, environmental issues and the target audience’s expectations – a challenge that we, as a seasoned PR agency in Berlin, are adept at navigating.

By offering a deep understanding of the German media landscape and consumer behavior, also in regards to sustainability, Big Bang & Whisper is committed to guiding our clients through the complexities of sustainable public relations. We are balancing economic realities with environmental responsibilities, and help businesses not only to survive but thrive in today’s challenging landscape. Our expertise in crafting authentic, impactful sustainability narratives positions our clients at the forefront of the green revolution, contributing to a sustainable future for all.

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Big Bang & Whisper®

Sebastian Hesse
Winsstr. 61
10405 Berlin
T: +49 30 69202499
E: contact@

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