Marketing Communications has changed as our media landscape changed. Consumers inform and entertain themselves differently. TV is still the leading media; 94% of all Europeans watch it daily. Social Media is continuing to strive, but only 73% of all Europeans have internet access. A challenge for professionals in festival and event marketing, especially when they want to communicate across borders.
What is the key to innovative marketing?
Channel – Content – Context – more important than ever before. But how to stick out? How to impress? How to even make yourself being heard?
Sebastian was invited to speak at IFEA Annual Conference on 31 Jan 2013 and tried to inspire the audience with the 6+7 magic words of Innovative Marketing – 6 trends and 7 triggers of fascination. Find the presentation at Slideshare or download the PDF version.
Wanna know more? Ask Sebastian.