Selected Work

The strategy behind the success.

A snapshot of projects turning obstacles into opportunities.

Featured caseMarketing Operations

Building a Marketing OS from scratch with Notion

Purpose Green · 2026

Marketing is rarely limited by creativity – it is limited by structure. How the Corporate Newsroom Model turned strong individual output into one marketing operating system.

100M+ reach
€4M+ ad equivalence value
+150 % lead magnet performance

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Integrated CampaignsPR & Marketing for the subscription model of SwapfietsSwapfiets · 2019–2022

5,000+ earned media mentions
1bn+ contacts

Integrated CampaignsThe story of fire & friendshipOFYR · 2019

100+ media mentions
10M+ readers

Corporate CommunicationsOnline PR for car sales platformDealerdirect · 2018

200+ articles
VC funding by Rocket Internet

Corporate CommunicationsAdvocacy for Global Landscapes Forum at COP22Global Landscapes Forum · 2016

250 clippings in print, online & radio

Integrated CampaignsBlogger Relations for fashion brand me&ime&i · 2015

Blogger relations for eco-fair kidswear

Corporate CommunicationsPR storytelling for EduTech1edu × Intel · 2012

Germany’s first interactive classroom

Big names. Big stories.

Selected brands and organisations – from agency to in-house

Riverty (Bertelsmann)
Gates Foundation
Germany – Land of Ideas
Save Darfur CoalitionSABRE Award
German Federal Ministry for Family Affairs
Bertelsmann Stiftung
VattenfallEuropean Excellence Award
Purpose Green
BVMed
eBay Germany
Samsung Germany
L’Oréal
brands4friends
Mrs. Sporty
Russian Standard Vodka

Swapfiets
Global Landscapes Forum
Center for Creative Leadership
unu motors
Urban Arrow
Orderchamp
OFYR
Check
Once
Almo Nature
Agrathaer
Zeek
Guide to Iceland
TM Grupo
Twickto
Dealerdirect
Glasklar
EatFirst
me&i

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