Earlier this year I was invited by Weltbuch Publishing House and Marketing Club Dresden e.V. to look into my crystal ball to find out how Marketing Communications will change in 2014. What can we expect? When we look at consumer trends of trendwatch.com closely, we can easily estimate how 2014 will bring changes in marketing and communications. Are you ready for the Top 5 Marketing Trends Germany in 2014?
Here you will find a PDF doc with my article (German language only) in “Kaleidoskop” magazine of Marketing Club Dresden e.V., that appeared last week:
(Photo: Harald Hoyer / Flickr.com CC BY-SA 2.0)