With modern technology we are sky-rocketing into a bright future, so we hope. But are we mentally ready to handle all the media that is just a click away? Not even mentioning all the magazines, billboards, and store window displays… Sometimes it just feels too much, right? So, how can public relations be successful in times of an #informationoverflow with too much noise? Quality not quantity is the answer. Don’t be louder but more interesting. Creative storytelling can help and the essence of great storytelling is taking the reader on a journey. Here you learn more about it.