me&i is a Swedish clothing company that creates fashion with a unique design and comfortable fit. me&i was founded in 2004 by Susan Engvall and Helene Nyrell from the kitchen table in their homes in Barsebäck, Southern Sweden. Their dedication led to a colorful, eco-friendly and fair-producing brand for children & women. Since 2010 in Germany, me&i decided to contract Big Bang & Whisper to focus on PR and marketing communications.
The task was to raise brand awareness and increase of the number of me&i sales representatives eventually leading to an increase in revenue, all while establishing a likable, trustworthy image of me&i in the German market.
Strategy
As me&i clothing is no mass product, each collection appears right when the new season starts. Therefore long-term print co-operations were never possible to arrange, simply because media needs material way earlier than me&i can communicate the new designs for each season. Consequently, Big Bang & Whisper suggested a short- / mid-term strategy focusing on online media. By developing strong blogger relations with targeted storytelling, we presented me&i broadly in dedicated family/parenting & mother blogs as well as selected magazines. Furthermore, Big Bang & Whisper supported several trade fair appearances.
Project
Raising awareness for eco-friendly Swedish baby & children’s fashion
Client
me&i
What We Did
Strategic Consulting, Public Relations, Blogger Relations Program
