OFYR is one of the leading outdoor kitchen manufacturers. With unique concept and design, OFYR is inviting foodies to come together around a circle-round fire place with steel cooking plate. While meat is often the focus of classic grilling, OFYR is also perfect for preparing vegetables, side dishes and desserts. Big Bang & Whisper was contracted to provide strategic consulting for brand development and PR story angles, leading to successful media relations.
Strategy
We created one story as fundamental intro piece for media relations in Germany about OFYR being the ‚circle-round cooking experience‘ or the ‚big circle of warmth’. Instead of deep diving into product information, we highlighted the social aspects of OFYR and utilized a news agency distribution service. Together with OFYR we told the story of friendship and companionship around fireplaces while cooking and enjoying together good food.
Results
Within a few months, OFYR got recognition in more than 100 leading food magazines as well as in advisory sections of regional and national newspapers reaching more than 10 million readers.
