Finding the hot spot
OFYR is one of the leading outdoor kitchen manufacturers. With unique concept and design, OFYR is inviting foodies to come together around a circle-round fire place with steel cooking plate for multi-purpose cooking experiences.
I was tasked to craft a brand campaign with strong storytelling, leading to successful media relations.
Sometimes, one good story is enough. Its memorable and resonates faster with a selected audience. And this one was simple and all about OFYR being the ‚circle-round cooking experience‘ or the ‚big circle of warmth’.
Instead of deep diving into product information, we highlighted the social aspects of OFYR. This way we told the story of friendship and companionship around fireplaces while cooking and enjoying food together.
The campaign ignited the fire: In less than one year, OFYR got recognition in more than 100 leading food magazines as well as in advisory sections of regional and national newspapers across Germany, reaching more than 10 million readers.
+100
earned media mentions
+10 mio
people reached
