{"id":9753,"date":"2023-03-20T17:40:58","date_gmt":"2023-03-20T16:40:58","guid":{"rendered":"https:\/\/bigbangandwhisper.com\/?p=9753"},"modified":"2023-03-20T18:03:02","modified_gmt":"2023-03-20T17:03:02","slug":"inhalte-fuer-seo-optimieren","status":"publish","type":"post","link":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/","title":{"rendered":"Wie man schriftliche Inhalte f\u00fcr SEO und Benutzerfreundlichkeit optimiert"},"content":{"rendered":"[vc_row type=&#8220;full_width_content&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#566678&#8243; bg_image=&#8220;9754&#8243; bg_position=&#8220;center center&#8220; background_image_loading=&#8220;lazy-load&#8220; bg_repeat=&#8220;no-repeat&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;12%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;12%&#8220; left_padding_desktop=&#8220;10%&#8220; constrain_group_2=&#8220;yes&#8220; right_padding_desktop=&#8220;10%&#8220; top_padding_tablet=&#8220;25%&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; enable_gradient=&#8220;true&#8220; color_overlay=&#8220;rgba(10,10,10,0.4)&#8220; color_overlay_2=&#8220;#0a0a0a&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.95&#8243; gradient_direction=&#8220;top_to_bottom&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;zoom-out-slow&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;0px&#8220; centered_text=&#8220;true&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; zindex=&#8220;100&#8243; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h1&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Wie man schriftliche Inhalte f\u00fcr SEO und Benutzerfreundlichkeit optimiert&#8220; font_size=&#8220;4vw&#8220;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; top_padding=&#8220;1%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;1%&#8220; left_padding_desktop=&#8220;25%&#8220; constrain_group_2=&#8220;yes&#8220; right_padding_desktop=&#8220;25%&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; animation_easing=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220; delay=&#8220;300&#8243;][divider line_type=&#8220;Vertical Line&#8220; divider_color=&#8220;white&#8220; custom_height=&#8220;50&#8243; custom_height_tablet=&#8220;25&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; left_padding_desktop=&#8220;30%&#8220; constrain_group_2=&#8220;yes&#8220; right_padding_desktop=&#8220;30%&#8220; left_padding_tablet=&#8220;15%&#8220; constrain_group_4=&#8220;yes&#8220; right_padding_tablet=&#8220;15%&#8220; left_padding_phone=&#8220;8%&#8220; constrain_group_6=&#8220;yes&#8220; right_padding_phone=&#8220;8%&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;p&#8220; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;In der \u00d6ffentlichkeitsarbeit wissen wir, wie wichtig es ist, \u00fcberzeugende Inhalte zu schaffen, die das Publikum ansprechen und dabei helfen, gesetzte Marketingziele zu erreichen. Obwohl wir uns in der modernen digitalen Landschaft selbstsicher bewegen, bleibt SEO, also die Suchmaschinenoptimierung von Inhalten, oft untersch\u00e4tzt. Doch es reicht nicht aus, einfach nur gute Inhalte zu schreiben.&#8220; font_size=&#8220;1.1vw&#8220; font_line_height=&#8220;1.6&#8243; animation_delay=&#8220;500&#8243; animation_offset=&#8220;100%&#8220; font_size_tablet=&#8220;18&#8243; font_size_phone=&#8220;16&#8243;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#ffffff&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;4%&#8220; bottom_padding=&#8220;2%&#8220; constrain_group_2=&#8220;yes&#8220; top_padding_tablet=&#8220;8%&#8220; constrain_group_3=&#8220;yes&#8220; bottom_padding_tablet=&#8220;8%&#8220; left_padding_phone=&#8220;0&#8243; constrain_group_6=&#8220;yes&#8220; right_padding_phone=&#8220;0&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; left_margin=&#8220;-5%&#8220; constrain_group_2=&#8220;yes&#8220; right_margin=&#8220;-5%&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][vc_row_inner equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;9738&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;200%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-20-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;left&#8220; top_margin_tablet=&#8220;0&#8243; top_margin_phone=&#8220;4%&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][nectar_responsive_text]\n<p class=\"p1\">Die Inhalte m\u00fcssen f\u00fcr Suchmaschinen optimiert und benutzerfreundlich sein, damit die Website einen h\u00f6heren Rang erh\u00e4lt und mehr Besucher anzieht. Finden wir heraus, wie eine PR-Agentur dabei helfen kann, schriftliche Inhalte f\u00fcr SEO und Benutzerfreundlichkeit zu optimieren:<\/p>\n[\/nectar_responsive_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Keyword-Recherche&#8220; max_width=&#8220;550&#8243;][\/split_line_heading][vc_column_text max_width=&#8220;550&#8243;]\n<p class=\"p1\">Die Keyword-Recherche ist die Grundlage jeder erfolgreichen SEO-Strategie. Vor der Erstellung von Inhalten ist es wichtig, eine gr\u00fcndliche <a href=\"https:\/\/ads.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Keyword-Recherche<\/a> durchzuf\u00fchren, um die Schl\u00fcsselw\u00f6rter und Begriffe zu ermitteln, nach denen ihre Zielgruppe sucht. Hier sind einige Fragen, die sie sich bei der Keyword-Recherche stellen k\u00f6nnen:<\/p>\n[\/vc_column_text][vc_column_text max_width=&#8220;550&#8243;]\n<ul>\n<li class=\"li1\">An welchen Themen sind Kund:innen interessiert?<\/li>\n<li class=\"li1\">F\u00fcr welche Suchbegriffe und Phrasen rangiert das Unternehmen derzeit?<\/li>\n<li class=\"li1\">Wonach rangiert die Konkurrenz?<\/li>\n<li class=\"li1\">Wie hoch sind Suchvolumen und Wettbewerb f\u00fcr diese Suchbegriffe?<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_margin=&#8220;90px&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;9744&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;200%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-20-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;left&#8220; top_margin_tablet=&#8220;0&#8243; top_margin_phone=&#8220;4%&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Inhaltliche Struktur&#8220; max_width=&#8220;550&#8243;][\/split_line_heading][vc_column_text max_width=&#8220;550&#8243;]\n<p class=\"p1\">Wenn sie die wichtigen Schl\u00fcsselsuchbegriffe ermittelt haben, m\u00fcssen sie im n\u00e4chsten Schritt Inhalte erstellen, die so strukturiert sind, dass sie f\u00fcr die Nutzer leicht zu lesen und zu verstehen sind. Hier sind einige Tipps zur Optimierung der Inhaltsstruktur:<\/p>\n[\/vc_column_text][vc_column_text max_width=&#8220;550&#8243;]\n<ul>\n<li class=\"li1\">Verwenden sie \u00dcberschriften und Zwischen\u00fcberschriften, um den Text aufzulockern und ihn leichter lesbar zu machen.<\/li>\n<li class=\"li1\">Halten sie die Abs\u00e4tze kurz und verwenden sie Aufz\u00e4hlungspunkte, um die wichtigsten Punkte hervorzuheben.<\/li>\n<li class=\"li1\">Verwenden sie Bilder und Videos, um den Inhalt aufzuwerten und ihn ansprechender zu gestalten.<\/li>\n<li class=\"li1\">Nutzen sie interne Verlinkungen um auf n\u00fctzliche Inhalte auf der Webseite zu verweisen.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_margin=&#8220;90px&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;9746&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;200%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-20-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;left&#8220; top_margin_tablet=&#8220;0&#8243; top_margin_phone=&#8220;4%&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Titel Tags und Meta Beschreibungen&#8220; max_width=&#8220;550&#8243;][\/split_line_heading][vc_column_text max_width=&#8220;550&#8243;]\n<p class=\"p1\">Um Inhalte f\u00fcr SEO zu optimieren, sind Titel-Tags und Meta-Beschreibungen elementar. Diese Tipps helfen um Titel-Tags und Meta-Beschreibungen zu meistern:<\/p>\n[\/vc_column_text][vc_column_text max_width=&#8220;550&#8243;]\n<ul>\n<li class=\"li1\">Verwenden Sie das Ziel-Keyword im Titel-Tag und in der Meta-Beschreibung<\/li>\n<li class=\"li1\">Halten sie den Titel-Tag unter 60 Zeichen und die Meta-Beschreibung unter 160 Zeichen<\/li>\n<li class=\"li1\">Verwenden sie eine aktive Ansprache und eine \u00fcberzeugende Aufforderung zum Handeln, um Nutzer:innen zu ermutigen, auf die Website zu klicken.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_margin=&#8220;90px&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;9750&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;200%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-20-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;left&#8220; top_margin_tablet=&#8220;0&#8243; top_margin_phone=&#8220;4%&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Bildoptimierung&#8220; max_width=&#8220;550&#8243;][\/split_line_heading][vc_column_text max_width=&#8220;550&#8243;]\n<p class=\"p1\">Bilder sind eine gro\u00dfartige M\u00f6glichkeit, geschriebene Inhalte zu verbessern und sie ansprechender zu gestalten. Es ist jedoch wichtig, Bilder auch f\u00fcr SEO zu optimieren. Hier sind einige Tipps zur Optimierung von Bildern:<\/p>\n[\/vc_column_text][vc_column_text max_width=&#8220;550&#8243;]\n<ul>\n<li class=\"li1\">Verwenden Sie beschreibende Dateinamen, die das Ziel-Schl\u00fcsselwort enthalten<\/li>\n<li class=\"li1\">Verwenden Sie den Alt-Text, um das Bild zu beschreiben und das Ziel-Schl\u00fcsselwort einzuschlie\u00dfen.<\/li>\n<li class=\"li1\">Komprimieren Sie Bilder, um die Ladezeit der Seite zu verk\u00fcrzen und die Benutzerfreundlichkeit zu verbessern.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_margin=&#8220;90px&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;9748&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;200%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-20-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;no-extra-padding&#8220; column_padding_position=&#8220;left&#8220; top_margin_tablet=&#8220;0&#8243; top_margin_phone=&#8220;4%&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Benutzerfreundlichkeit&#8220; max_width=&#8220;550&#8243;][\/split_line_heading][vc_column_text max_width=&#8220;550&#8243;]\n<p class=\"p1\">Benutzerfreundlichkeit (user experience oder UX) ist ein wichtiger Faktor sowohl f\u00fcr SEO als auch f\u00fcr Content Marketing. Auch hierzu ein paar Tipps:<\/p>\n[\/vc_column_text][vc_column_text max_width=&#8220;550&#8243;]\n<ul>\n<li class=\"li1\">Stellen sie sicher, dass die Website responsiv (also gut lesbar auf mobilen Ger\u00e4ten) ist und schnell l\u00e4dt<\/li>\n<li class=\"li1\">Verwenden sie ein klares und einfaches Design, das leicht zu navigieren ist<\/li>\n<li class=\"li1\">Stellen sie sicher, dass der Inhalt f\u00fcr die Nutzer:innen relevant und n\u00fctzlich ist.<\/li>\n<li class=\"li1\">Verwenden sie Webseiten-Analysen, um das Nutzerverhalten zu verfolgen und bei Bedarf Anpassungen vorzunehmen.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h4&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Kurz gesagt, die Optimierung schriftlicher Inhalte f\u00fcr SEO und Benutzerfreundlichkeit ist f\u00fcr jeden PR-Text und Content-Marketing-Zweck unerl\u00e4sslich, um die Kampagne in der digitalen Landschaft erfolgreich zu machen. Durch die Recherche von Schl\u00fcsselw\u00f6rtern, die Optimierung der Inhaltsstruktur, der Titel-Tags, der Meta-Beschreibungen und der Bilder sowie einer guten Benutzerfreundlichkeit k\u00f6nnen sie sicherstellen, dass Ihre Websites einen h\u00f6heren Rang in den Suchergebnissen erhalten und somit mehr Besucher anziehen. Mit diesen Tipps sind Sie auf dem besten Weg, erfolgreiche Inhalte zu erstellen, die sowohl die Ziele der Suchmaschinenoptimierung als auch der Benutzerfreundlichkeit erf\u00fcllen.&#8220;][\/split_line_heading][nectar_cta btn_style=&#8220;material&#8220; heading_tag=&#8220;h6&#8243; text_color=&#8220;#f10fe5&#8243; text_color_hover=&#8220;#f10fe5&#8243; link_type=&#8220;regular&#8220; alignment=&#8220;left&#8220; alignment_tablet=&#8220;default&#8220; alignment_phone=&#8220;default&#8220; display=&#8220;block&#8220; display_tablet=&#8220;inherit&#8220; display_phone=&#8220;inherit&#8220; text=&#8220;Haben sie Fragen? Wir helfen gerne.&#8220; link_text=&#8220;Kontaktieren sie uns einfach!&#8220; url=&#8220;\/kontakt-pr-agentur-berlin&#8220;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Inhalte m\u00fcssen f\u00fcr Suchmaschinen optimiert werden, damit sie besser platziert werden und mehr Besucher anziehen. So kann eine PR-Agentur bei der Suchmaschinenoptimierung helfen.<\/p>\n","protected":false},"author":7,"featured_media":9755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[986],"tags":[],"class_list":["post-9753","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketingstrategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie man Inhalte f\u00fcr SEO und User Experience optimiert<\/title>\n<meta name=\"description\" content=\"Viele Inhalte k\u00f6nnten in Suchmaschinen besser ranken und mehr Besucher anziehen. So optimieren PR-Agenturen Inhalte f\u00fcr SEO!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie man Inhalte f\u00fcr SEO und User Experience optimiert\" \/>\n<meta property=\"og:description\" content=\"Viele Inhalte k\u00f6nnten in Suchmaschinen besser ranken und mehr Besucher anziehen. So optimieren PR-Agenturen Inhalte f\u00fcr SEO!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Big Bang &amp; Whisper\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-20T16:40:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T17:03:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bigbangandwhisper.de\/wp-content\/uploads\/2023\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian Hesse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/\"},\"author\":{\"name\":\"Sebastian Hesse\",\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/#\\\/schema\\\/person\\\/56ab8760cb6fa49065ffc401aa86e70b\"},\"headline\":\"Wie man schriftliche Inhalte f\u00fcr SEO und Benutzerfreundlichkeit optimiert\",\"datePublished\":\"2023-03-20T16:40:58+00:00\",\"dateModified\":\"2023-03-20T17:03:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/\"},\"wordCount\":3481,\"publisher\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/#\\\/schema\\\/person\\\/56ab8760cb6fa49065ffc401aa86e70b\"},\"image\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg\",\"articleSection\":[\"Marketingstrategie\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/\",\"url\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/\",\"name\":\"Wie man Inhalte f\u00fcr SEO und User Experience optimiert\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg\",\"datePublished\":\"2023-03-20T16:40:58+00:00\",\"dateModified\":\"2023-03-20T17:03:02+00:00\",\"description\":\"Viele Inhalte k\u00f6nnten in Suchmaschinen besser ranken und mehr Besucher anziehen. So optimieren PR-Agenturen Inhalte f\u00fcr SEO!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1709,\"caption\":\"optimizing content for seo and ux \\\/ Photo: Foto von Scott Graham auf Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/inhalte-fuer-seo-optimieren\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/senior-campaign-communications-strategist\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie man schriftliche Inhalte f\u00fcr SEO und Benutzerfreundlichkeit optimiert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/\",\"name\":\"Big Bang &amp; Whisper\",\"description\":\"Helping you to fascinate others\",\"publisher\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/#\\\/schema\\\/person\\\/56ab8760cb6fa49065ffc401aa86e70b\"},\"alternateName\":\"Sebastian Hesse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/#\\\/schema\\\/person\\\/56ab8760cb6fa49065ffc401aa86e70b\",\"name\":\"Sebastian Hesse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/2610_Portrait_SebastianHesse.jpg\",\"url\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/2610_Portrait_SebastianHesse.jpg\",\"contentUrl\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/2610_Portrait_SebastianHesse.jpg\",\"width\":1296,\"height\":1296,\"caption\":\"Sebastian Hesse\"},\"logo\":{\"@id\":\"https:\\\/\\\/bigbangandwhisper.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/2610_Portrait_SebastianHesse.jpg\"},\"description\":\"Sebastian Hesse is a Marketing Communications &amp; Campaign Architect with 15+ years across global agency, entrepreneurship and corporate leadership. He started at Weber Shandwick, built his own advisory practice Big Bang &amp; Whisper, and led campaigns and communications in FinTech, ClimateTech and New Mobility. He writes about AI in marketing, integrated campaigns and PR in the DACH market.\",\"sameAs\":[\"https:\\\/\\\/bigbangandwhisper.com\",\"https:\\\/\\\/linkedin.com\\\/in\\\/sebastianhesse\"],\"url\":\"https:\\\/\\\/bigbangandwhisper.com\\\/de\\\/author\\\/sebastian-hesse\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie man Inhalte f\u00fcr SEO und User Experience optimiert","description":"Viele Inhalte k\u00f6nnten in Suchmaschinen besser ranken und mehr Besucher anziehen. So optimieren PR-Agenturen Inhalte f\u00fcr SEO!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/","og_locale":"de_DE","og_type":"article","og_title":"Wie man Inhalte f\u00fcr SEO und User Experience optimiert","og_description":"Viele Inhalte k\u00f6nnten in Suchmaschinen besser ranken und mehr Besucher anziehen. So optimieren PR-Agenturen Inhalte f\u00fcr SEO!","og_url":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/","og_site_name":"Big Bang &amp; Whisper","article_published_time":"2023-03-20T16:40:58+00:00","article_modified_time":"2023-03-20T17:03:02+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/bigbangandwhisper.de\/wp-content\/uploads\/2023\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"author":"Sebastian Hesse","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/#article","isPartOf":{"@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/"},"author":{"name":"Sebastian Hesse","@id":"https:\/\/bigbangandwhisper.com\/de\/#\/schema\/person\/56ab8760cb6fa49065ffc401aa86e70b"},"headline":"Wie man schriftliche Inhalte f\u00fcr SEO und Benutzerfreundlichkeit optimiert","datePublished":"2023-03-20T16:40:58+00:00","dateModified":"2023-03-20T17:03:02+00:00","mainEntityOfPage":{"@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/"},"wordCount":3481,"publisher":{"@id":"https:\/\/bigbangandwhisper.com\/de\/#\/schema\/person\/56ab8760cb6fa49065ffc401aa86e70b"},"image":{"@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/#primaryimage"},"thumbnailUrl":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2023\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg","articleSection":["Marketingstrategie"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/","url":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/","name":"Wie man Inhalte f\u00fcr SEO und User Experience optimiert","isPartOf":{"@id":"https:\/\/bigbangandwhisper.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/#primaryimage"},"image":{"@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/#primaryimage"},"thumbnailUrl":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2023\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg","datePublished":"2023-03-20T16:40:58+00:00","dateModified":"2023-03-20T17:03:02+00:00","description":"Viele Inhalte k\u00f6nnten in Suchmaschinen besser ranken und mehr Besucher anziehen. So optimieren PR-Agenturen Inhalte f\u00fcr SEO!","breadcrumb":{"@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/#primaryimage","url":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2023\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg","contentUrl":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2023\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg","width":2560,"height":1709,"caption":"optimizing content for seo and ux \/ Photo: Foto von Scott Graham auf Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/bigbangandwhisper.com\/de\/inhalte-fuer-seo-optimieren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bigbangandwhisper.com\/de\/senior-campaign-communications-strategist\/"},{"@type":"ListItem","position":2,"name":"Wie man schriftliche Inhalte f\u00fcr SEO und Benutzerfreundlichkeit optimiert"}]},{"@type":"WebSite","@id":"https:\/\/bigbangandwhisper.com\/de\/#website","url":"https:\/\/bigbangandwhisper.com\/de\/","name":"Big Bang &amp; Whisper","description":"Helping you to fascinate others","publisher":{"@id":"https:\/\/bigbangandwhisper.com\/de\/#\/schema\/person\/56ab8760cb6fa49065ffc401aa86e70b"},"alternateName":"Sebastian Hesse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bigbangandwhisper.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":["Person","Organization"],"@id":"https:\/\/bigbangandwhisper.com\/de\/#\/schema\/person\/56ab8760cb6fa49065ffc401aa86e70b","name":"Sebastian Hesse","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2026\/10\/2610_Portrait_SebastianHesse.jpg","url":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2026\/10\/2610_Portrait_SebastianHesse.jpg","contentUrl":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2026\/10\/2610_Portrait_SebastianHesse.jpg","width":1296,"height":1296,"caption":"Sebastian Hesse"},"logo":{"@id":"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2026\/10\/2610_Portrait_SebastianHesse.jpg"},"description":"Sebastian Hesse is a Marketing Communications &amp; Campaign Architect with 15+ years across global agency, entrepreneurship and corporate leadership. He started at Weber Shandwick, built his own advisory practice Big Bang &amp; Whisper, and led campaigns and communications in FinTech, ClimateTech and New Mobility. He writes about AI in marketing, integrated campaigns and PR in the DACH market.","sameAs":["https:\/\/bigbangandwhisper.com","https:\/\/linkedin.com\/in\/sebastianhesse"],"url":"https:\/\/bigbangandwhisper.com\/de\/author\/sebastian-hesse\/"}]}},"_links":{"self":[{"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/posts\/9753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/comments?post=9753"}],"version-history":[{"count":0,"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/posts\/9753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/media\/9755"}],"wp:attachment":[{"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/media?parent=9753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/categories?post=9753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigbangandwhisper.com\/de\/wp-json\/wp\/v2\/tags?post=9753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}