{"id":9664,"date":"2022-10-18T14:52:23","date_gmt":"2022-10-18T12:52:23","guid":{"rendered":"https:\/\/bigbangandwhisper.com\/12-nachrichtenfaktoren\/"},"modified":"2022-10-19T12:00:33","modified_gmt":"2022-10-19T10:00:33","slug":"12-nachrichtenfaktoren","status":"publish","type":"post","link":"https:\/\/bigbangandwhisper.com\/de\/12-nachrichtenfaktoren\/","title":{"rendered":"12 Nachrichtenfaktoren \u2013 Wie Nachrichtenwerte aus Content echte News machen."},"content":{"rendered":"[vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“30px“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#ffffff“ scene_position=“center“ top_padding_tablet=“8%“ bottom_padding_tablet=“8%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ id=“home“ overlay_strength=“0.5″ gradient_direction=“top_to_bottom“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=“straight_section“ gradient_type=“default“][vc_column column_padding=“padding-4-percent“ column_padding_tablet=“no-extra-padding“ column_padding_phone=“no-extra-padding“ column_padding_position=“right“ column_element_direction_desktop=“default“ column_element_spacing=“10px“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ zindex=“100″ gradient_direction=“left_t_to_right_b“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ offset=“vc_col-xs-12″][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“ min_width=“47vh“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“5px“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ enable_border_animation=“true“][nectar_highlighted_text color_type=“regular“ style=“regular_underline“ highlight_expansion=“default“ underline_thickness=“1px“ delay=“400″]\n
Content vs. News<\/em><\/h5>\n[\/nectar_highlighted_text][vc_column_text css_animation=“none“ css=“.vc_custom_1666170704810{margin-bottom: 20px !important;}“]\n

Was sind Nachrichtenfaktoren?<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“ min_width=“47vh“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“5px“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ enable_border_animation=“true“][vc_column_text]\n

Wie Andrew Boyd es in seinem Buch „Broadcast Journalism, Techniques of Radio and TV News“ (1994) ausdr\u00fcckt: Nachrichtenwerte sind „Kriterien, die die Auswahl und Pr\u00e4sentation von Ereignissen als ver\u00f6ffentlichte Nachrichten beeinflussen.“ Diese Werte helfen zu erkl\u00e4ren, was etwas „berichtenswert“ macht.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.5″ width=“2\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ offset=“vc_col-xs-12″][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“right“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.5″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ parallax_bg=“true“ parallax_bg_speed=“fast“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“][image_with_animation image_url=“9656″ image_size=“full“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ img_link_large=“yes“ img_link_caption=“yes“ border_radius=“none“ box_shadow=“none“ image_loading=“lazy-load“ max_width=“100%“ max_width_mobile=“default“][nectar_cta btn_style=“see-through“ heading_tag=“h6″ button_color=“default“ text_color=“#f10fe5″ button_border_thickness=“0px“ link_type=“regular“ alignment=“center“ alignment_tablet=“default“ alignment_phone=“default“ display=“block“ display_tablet=“inherit“ display_phone=“inherit“ text=“Kostenlose Infografik „12 Nachrichtenfaktoren„ -“ link_text=“Jetzt downloaden“ url=“https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2022\/10\/BBAW_12NewsFactorsInfographic.jpg“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“][vc_column_text]\n

Die Gatekeeper Funktion<\/h3>\n

Sie haben vielleicht schon von Journalisten und ihrer Gatekeeper-Funktion geh\u00f6rt. Einfach ausgedr\u00fcckt: Journalisten sind ihren Lesern und Zuh\u00f6rern gegen\u00fcber daf\u00fcr verantwortlich, zwischen stumpfen Werbeversuchen, die auf den Verkauf abzielen, und wertvollen Informationen oder unterhaltsamen Geschichten zu unterscheiden. Journalisten fungieren als „Gatekeeper<\/a>“ und lassen nur solche Organisationen in den Nachrichten erscheinen, die eine Geschichte zu erz\u00e4hlen haben.<\/p>\n

Bei der Entscheidung, was zu echten Nachrichten wird, verwenden Journalisten diese Nachrichtenfaktoren, um den Nachrichtenwert des jeweiligen Inhalts zu bestimmen.<\/h3>\n

Wenn Sie also versuchen, in die Nachrichten zu kommen, um in den Medien Anerkennung zu finden, ist es hilfreich, diese Nachrichtenwerte zu verstehen. Bei der Erstellung von Inhalten k\u00f6nnen Sie diese 12 Nachrichtenfaktoren nutzen, um zu pr\u00fcfen, ob Ihr Inhalt f\u00fcr die Medien einen Nachrichtenwert haben k\u00f6nnte. Man k\u00f6nnte sagen, je mehr Nachrichtenfaktoren, desto besser, aber nat\u00fcrlich muss alles einen Sinn ergeben. Was z\u00e4hlt ist die Qualit\u00e4t der Story. Untersch\u00e4tzen Sie niemals die Prinzipien des Storytellings. Eine gute Geschichte wird immer das Interesse des richtigen Publikums wecken.<\/p>\n

\u00dcbrigens gibt es verschiedene Theorien mit unterschiedlichem Nachrichtenwert, die bei der Diskussion um den Nachrichtenwert von Inhalten angef\u00fchrt werden. Diese 12 ausgew\u00e4hlten Nachrichtenwerte bieten jedoch eine sehr gute Startposition und helfen, Ihr Pressematerial zu verbessern, um mediale Aufmerksamkeit zu erhalten.[\/vc_column_text][vc_custom_heading text=“12 Nachrichtenfaktoren“ font_container=“tag:h2|font_size:48px|text_align:center|line_height:3em“ use_theme_fonts=“yes“ css_animation=“none“][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ top_padding=“20″ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-clock-o“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665413459196{margin-bottom: 15px !important;}“]\n

Aktualit\u00e4t<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Kommt die Nachricht zum richtigen Zeitpunkt? Ist es vielleicht auch besser, mit der Ver\u00f6ffentlichung einer Nachricht zu warten, falls sich die Medien im Moment zu sehr auf ein anderes Thema konzentrieren? (z.B. „Die Radsaison beginnt bald in Deutschland„)“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-users“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665413578414{margin-bottom: 15px !important;}“]\n

Aufmerksamkeitsschwelle<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Je mehr Menschen in ein Ereignis verwickelt oder davon betroffen sind, desto mehr Nachrichtenwert hat die Geschichte. (z.B. „Mehr als 1000 Menschen starben in der ersten Jahresh\u00e4lfte bei Auto-unf\u00e4llen„)“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-question-circle“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665413677309{margin-bottom: 15px !important;}“]\n

Klarheit<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Klare Antworten auf die
\nW-Fragen: Was? Wann? Wo? Wer? Wem? Welche? Wessen? Warum? Wie?“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ top_padding=“20″ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-user“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665413782806{margin-bottom: 15px !important;}“]\n

Relevanz<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Ist die Leserschaft \/ Zielgruppe direkt oder pers\u00f6nlich von der Nachricht betroffen? (z.B. „Die Benzinpreise sind so hoch, kauft euch ein Fahrrad!„)“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-calendar“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665413834750{margin-bottom: 15px !important;}“]\n

Konsonanz<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Wenn eine Information irgendwie erwartet oder erhofft wurde, wird sie ziemlich schnell zu einer echten News. (z.B. alles, was mit „Freibad-saison„ oder „Weihnachtszeit„ zu tun hat, aber auch etwas wie „Steuersenkungsgesetz unterzeichnet„)“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-forward“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665413915541{margin-bottom: 15px !important;}“]\n

Kontinuit\u00e4t<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Wenn eine Information schon fr\u00fcher eine echte Nachricht war, desto wahrscheinlicher ist es, dass sie wieder zu einer echten Nachricht wird. Es ist sozusagen eine fortlaufende Geschichte. (z.B. „Demonstranten kleben wieder ihre
\nH\u00e4nde auf die Autobahn um auf den Klimawandel aufmerksam zu machen„)“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ top_padding=“20″ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-fire“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665414292001{margin-bottom: 15px !important;}“]\n

Schockwert\/\u00dcberraschung<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Schockmomente und (positive oder negative) \u00dcberraschungen werden in der Regel zu Nachrichten
\n(z. B. ein Vulkanausbruch, auch wenn nichts besch\u00e4digt wurde und niemand verletzt wurde oder
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Variation \/ Balance<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Informationen werden zu Nachrichten, wenn sie dazu beitragen, die Nachrichten-landschaft auszugleichen. (z.B. wenn ein Sachverst\u00e4ndigen-gutachten herangezogen wird, um die starke Position eines Politikers auszugleichen, der behauptet, dass Autos f\u00fcr k\u00fcnftige St\u00e4dte unverzichtbar bleiben werden)“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-star“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665414466135{margin-bottom: 15px !important;}“]\n

Prominenz<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Je prominenter eine Person ist, desto eher wird das Thema zu einer Nachricht (z. B. adelige Menschen, die Eiscreme kaufen oder Schauspieler, die mit dem Fahrrad ins Kino fahren).“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ top_padding=“20″ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-frown-o“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665414538589{margin-bottom: 15px !important;}“]\n

Pathos \/ Mitleid<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Menschen h\u00f6ren und lesen gerne von den Missgeschicken anderer, die
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Konflikt<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Sch\u00e4den, Verbrechen und Gewalt – Konflikte k\u00f6nnen physischer oder emotionaler Natur sein, sie k\u00f6nnen offen ausgetragen werden, wie z. B. ein Aufstand gegen die Regierung, oder sie k\u00f6nnen ideologischer Natur sein. Konflikte machen normalerweise Schlagzeilen!“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][vc_column_inner column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“fontawesome“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“grey“ icon_padding=“0px“ pointer_events=“all“ url=“#“ icon_fontawesome=“fa fa-gratipay“][vc_column_text css_animation=“fadeInUp“ css=“.vc_custom_1665414774952{margin-bottom: 15px !important;}“]\n

Kitzel-Komponente<\/h4>\n[\/vc_column_text][vc_custom_heading text=“Hier geht es nur um Sex, Lust und Dekadenz. In dieser Kategorie gibt es kleine Reize, die mit Geschichten wie zum Beispiel zur neuesten Unterw\u00e4schemode oder der Ausfahrt des Vereins Nackter Fahrradfahrer (frei erfunden) verbunden sind.“ font_container=“tag:h5|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)“ use_theme_fonts=“yes“ css_animation=“fadeInUp“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Titelfoto von AbsolutVision<\/a> auf Unsplash<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_cta btn_style=“material“ heading_tag=“h6″ text_color_hover=“#f10fe5″ link_type=“regular“ alignment=“left“ alignment_tablet=“default“ alignment_phone=“default“ display=“block“ display_tablet=“inherit“ display_phone=“inherit“ nofollow=“true“ text=“Wollen Sie mehr dar\u00fcber erfahren, wie man mit gutem Storytelling mediale Aufmerksamkeit gewinnt?“ link_text=“Jetzt Kontakt aufnehmen!“ url=“\/kontakt-pr-agentur-berlin\/“][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Was ist der Unterschied zwischen Inhalten und Nachrichten und wie kommt man mit seiner Geschichte in die Nachrichten? Bei der Erstellung von Inhalten k\u00f6nnen Sie diese 12 Nachrichtenfaktoren nutzen, um zu pr\u00fcfen, ob Ihr Inhalt f\u00fcr die Medien einen Nachrichtenwert haben k\u00f6nnte.<\/p>\n","protected":false},"author":7,"featured_media":9659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[985],"tags":[],"class_list":["post-9664","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pr-kommunikation"],"yoast_head":"\nNachrichtenfaktoren \u2013 ein Hilfsmittel f\u00fcr erfolgreiche Pressearbeit<\/title>\n<meta name=\"description\" content=\"Was ist der Unterschied zwischen Inhalten und echten News in Form von earned media? 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