{"id":9568,"date":"2022-07-22T13:47:59","date_gmt":"2022-07-22T11:47:59","guid":{"rendered":"https:\/\/bigbangandwhisper.com\/?p=9568"},"modified":"2026-10-14T21:30:47","modified_gmt":"2026-10-14T19:30:47","slug":"fachmedien-deutscher-spielwarenmarkt","status":"publish","type":"post","link":"https:\/\/bigbangandwhisper.com\/de\/fachmedien-deutscher-spielwarenmarkt\/","title":{"rendered":"Die wichtigsten Fachmedien f\u00fcr den deutschen Spielwarenmarkt"},"content":{"rendered":"[vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ equal_height=“yes“ content_placement=“middle“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_image=“9573″ background_image_mobile_hidden=“true“ bg_position=“left top“ background_image_loading=“lazy-load“ bg_repeat=“no-repeat“ scene_position=“center“ top_padding=“8%“ bottom_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ id=“steps“ row_name=“Sign Up Steps“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““][vc_column column_padding=“padding-2-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“top-bottom“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ offset=“vc_col-xs-12″][vc_row_inner equal_height=“yes“ content_placement=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bottom_padding=“6%“ text_align=“left“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“Von A bis Z“ font_container=“tag:h5|text_align:left|color:rgba(0%2C0%2C0%2C0.78)“ use_theme_fonts=“yes“ css=“.vc_custom_1658489221866{margin-bottom: 10px !important;}“][nectar_highlighted_text color_type=“regular“ style=“half_text“]\n

Fachmedien der Spielwarenbranche<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][\/vc_column_inner][\/vc_row_inner][vc_column_text]Fachmedien nehmen f\u00fcr Entscheider in Handel und Industrie einen besonderen Stellenwert ein. Nach Angaben der Deutschen Fachpresse wurden im Jahr 2021 fast 5.600 Fachzeitschriftentitel in Deutschland gez\u00e4hlt. Hier eine Auswahl der wichtigsten Fachmedien f\u00fcr den Spielwarenmarkt.[\/vc_column_text][nectar_icon_list animate=“true“ color=“default“ direction=“horizontal“ columns=“3″ icon_size=“small“ icon_style=“border“][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166212-2″ header=“1st Steps“ tab_id=“1659532166212-10″ icon_fontawesome=“fa fa-circle“]Das Fachmagazin<\/a> richtet sich vornehmlich an Industrie und Handel, erreicht \u00fcber Multiplikatoren wie Arztpraxen und Kitas aber \u00fcber 40.000 Leser:innen.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166226-9″ header=“baby & junior“ tab_id=“1659532166227-0″ icon_fontawesome=“fa fa-circle“]Das Fachmagazin<\/a> erscheint mit knapp 4.000 Exemplaren alle 2 Monate und berichtet \u00fcber Kindermode und Kinderausstattung und aktuelle Produkttrends.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166241-2″ header=“Branchenbrief International“ tab_id=“1659532166241-5″ icon_fontawesome=“fa fa-circle“]“BB“ bietet alle 2 Wochen im Newsletter<\/a>-Format aktuelle Meldungen und Hintergrundinfos f\u00fcr alle Entscheidungstr\u00e4ger der Spielwarenbranche.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166251-3″ header=“Childhood Business“ tab_id=“1659532166252-7″ icon_fontawesome=“fa fa-circle“]Mit \u00fcber 5000 Exemplaren monatlich erreicht das Fachmagazin<\/a> f\u00fcr Kindermode und Kinderausstattung vor allem Gesch\u00e4ftsf\u00fchrer und Eink\u00e4ufer im deutschen Spielwarenhandel.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166262-0″ header=“Das Spielzeug“ tab_id=“1659532166263-8″ icon_fontawesome=“fa fa-circle“]\u201edas spielzeug\u201d ist mit 5000 Exemplaren monatlich ein Fachmagazin<\/a> f\u00fcr H\u00e4ndler, aber auch Hersteller aus der Sparte Spielzeug, Spiele, Multimedia, Modellbau, Buchhandel, etc.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166276-8″ header=“M\u00f6belmarkt Bambini“ tab_id=“1659532166277-9″ icon_fontawesome=“fa fa-circle“]Bambini erscheint im April, September und Oktober als Sonderheft<\/a> im M\u00d6BELMARKT und informiert \u00fcber aktuelle Trends in Sachen Baby- und Kinderausstattung.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166293-0″ tab_id=“1659532166294-6″ icon_fontawesome=“fa fa-circle“ header=“Planet Toys“]Planet Toys liefert seit \u00fcber 20 Jahren alle 2 Monate als offizielles Fachmagazin<\/a> des Bundesverbandes des Spielwareneinzelhandels e.V. (BVS) einen Mix aus Branchen- und Produktnews, Stories und Expertenwissen.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166311-9″ tab_id=“1659532166312-1″ icon_fontawesome=“fa fa-circle“ header=“Spielzeug International“]Das Fachmagazin<\/a> der TTE Toy Traders Europe will mit \u00fcber 7.000 Exemplaren 8x j\u00e4hrlich die Kommunikation zwischen Handel und Industrie auf internationaler Ebene mit Branchennews und Personalmeldungen f\u00f6rdern.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ text_full_html=“html“ title=“List Item“ id=“1659532166326-5″ tab_id=“1659532166326-1″ icon_fontawesome=“fa fa-circle“ header=“Toys“]Das Fachmagazin<\/a> erscheint monatlich mit \u00fcber 6.000 Exemplaren und adressiert Fach- und Onlinehandel sowie Eink\u00e4ufer der Branchen Spielwaren, Spiele, Geschenk- und Lizenzartikel etc.[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ equal_height=“yes“ content_placement=“middle“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#151515″ bg_image=“9569″ bg_position=“left top“ background_image_loading=“default“ bg_repeat=“no-repeat“ scene_position=“center“ top_padding=“10%“ bottom_padding=“10%“ text_color=“light“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ color_overlay=“rgba(10,10,10,0.87)“ overlay_strength=“0.8″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ parallax_bg=“true“ parallax_bg_speed=“fast“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ bg_image_animation=“none“ enable_animation=“true“ animation=“fade-in“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_highlighted_text color_type=“regular“ highlight_color=“#3452ff“ style=“half_text“]\n

Der Spielzeugmarkt in Zahlen<\/h1>\n[\/nectar_highlighted_text][vc_custom_heading text=“In 2020, nicht zuletzt aufgrund der andauernden Corona-Lockdowns, erreichte der deutsche Spielzeugmarkt laut Bundesverband des Spielwaren-Einzelhandels (BVS) einen Rekordumsatz von 3,7 Milliarden Euro.“ font_container=“tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.6)“ use_theme_fonts=“yes“ css_animation=“none“][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ top_padding=“40″ text_align=“left“][vc_column_inner column_padding=“padding-2-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“top-bottom“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ bg_image_animation=“none“ enable_animation=“true“ animation=“fade-in-from-bottom“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_icon icon_family=“iconsmind“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“Accent-Color“ icon_padding=“0px“ icon_iconsmind=“iconsmind-Haunted-House“ icon_size=“36″][vc_column_text css_animation=“none“ css=“.vc_custom_1658486306603{margin-bottom: 15px !important;}“]\n

Sortiment<\/h5>\n[\/vc_column_text][vc_custom_heading text=“Baus\u00e4tze machten durchschnittlich 17,3% des deutschen Spielwarensortiments im Jahr 2020 aus.“ font_container=“tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.6)“ use_theme_fonts=“yes“ css_animation=“none“ css=“.vc_custom_1658486294965{padding-right: 10% !important;}“][nectar_icon icon_family=“iconsmind“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“Accent-Color“ icon_padding=“0px“ icon_iconsmind=“iconsmind-Money-2″ margin_top=“40″ icon_size=“36″][vc_column_text css_animation=“none“ css=“.vc_custom_1658486325274{margin-bottom: 15px !important;}“]\n
Umsatz<\/h5>\n[\/vc_column_text][vc_custom_heading text=“Spielwarenhersteller Mattel (USA) geh\u00f6rt mit \u00fcber 20% Anteil am Gesamtumsatz des deutschen Spielwarenhandels zu den Branchengr\u00f6\u00dfen.“ font_container=“tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.6)“ use_theme_fonts=“yes“ css_animation=“none“ css=“.vc_custom_1658486582135{padding-right: 10% !important;}“][\/vc_column_inner][vc_column_inner column_padding=“padding-2-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“top-bottom“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ bg_image_animation=“none“ enable_animation=“true“ animation=“fade-in-from-bottom“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ delay=“100″][nectar_icon icon_family=“iconsmind“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“Accent-Color“ icon_padding=“0px“ icon_iconsmind=“iconsmind-Shopping-Cart“ icon_size=“36″][vc_column_text css_animation=“none“ css=“.vc_custom_1658486315170{margin-bottom: 15px !important;}“]\n
Kauforte<\/h5>\n[\/vc_column_text][vc_custom_heading text=“Die H\u00e4lfte aller Spielwaren wird online gekauft, doch jeder Sechste kaufte 2021 im station\u00e4ren Spielwarenladen.“ font_container=“tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.6)“ use_theme_fonts=“yes“ css_animation=“none“ css=“.vc_custom_1658488347976{padding-right: 10% !important;}“][nectar_icon icon_family=“iconsmind“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“Accent-Color“ icon_padding=“0px“ icon_iconsmind=“iconsmind-Birthday-Cake“ margin_top=“40″ icon_size=“36″][vc_column_text css_animation=“none“ css=“.vc_custom_1658486334843{margin-bottom: 15px !important;}“]\n
Anlass<\/h5>\n[\/vc_column_text][vc_custom_heading text=“Spielzeug kann man jederzeit kaufen, doch Weihnachten und Geburtstage sind die wichtigsten Anl\u00e4sse im Jahr.“ font_container=“tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.6)“ use_theme_fonts=“yes“ css_animation=“none“ css=“.vc_custom_1658486255056{padding-right: 10% !important;}“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=“padding-5-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“9571″ animation=“Fade In From Left“ hover_animation=“none“ alignment=““ img_link_large=“yes“ img_link_caption=“yes“ border_radius=“10px“ box_shadow=“x_large_depth“ image_loading=“default“ max_width=“110%“ max_width_mobile=“default“][vc_column_text]Quelle: https:\/\/www.bvspielwaren.de\/News\/Marktdaten.php<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ equal_height=“yes“ content_placement=“middle“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_image=“9573″ background_image_mobile_hidden=“true“ bg_position=“left top“ background_image_loading=“lazy-load“ bg_repeat=“no-repeat“ scene_position=“center“ top_padding=“8%“ bottom_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ id=“steps“ row_name=“Sign Up Steps“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“…<\/p>\n","protected":false},"author":7,"featured_media":9575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[892,984],"tags":[],"class_list":["post-9568","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-in-marketing","category-deutscher-markt"],"yoast_head":"\nDie wichtigsten Fachmedien f\u00fcr den deutschen Spielwarenmarkt<\/title>\n<meta name=\"description\" content=\"Von A bis Z die wichtigsten Fachmedien f\u00fcr Handel und Industrie und die Entscheider der deutschen Spielwarenbranche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigbangandwhisper.com\/de\/fachmedien-deutscher-spielwarenmarkt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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