{"id":7822,"date":"2015-05-26T16:47:07","date_gmt":"2015-05-26T14:47:07","guid":{"rendered":"http:\/\/www.bigbangandwhisper.com\/?p=7822"},"modified":"2026-10-14T20:21:20","modified_gmt":"2026-10-14T18:21:20","slug":"social-media-kanaele-deutschland-2015-ranking","status":"publish","type":"post","link":"https:\/\/bigbangandwhisper.com\/de\/social-media-kanaele-deutschland-2015-ranking\/","title":{"rendered":"Social Media Kan\u00e4le in Deutschland 2015 – die Gewinner und Verlierer"},"content":{"rendered":"[vc_row][vc_column][vc_single_image image=“7814″ border_color=“grey“ img_link_large=“yes“ img_link_target=“_self“ title=“Social Media Kan\u00e4le in Deutschland 2015″ img_size=“full“][vc_column_text]YouTube und Twitter werden wichtiger, Facebook und Stayfriends b\u00fc\u00dfen an Stellenwert ein. news aktuell<\/a> und Faktenkontor<\/a> haben bei Unternehmen und PR-Agenturen nachfragt, welche Social Media-Plattformen in den kommenden zw\u00f6lf Monaten an Bedeutung f\u00fcr die PR-Arbeit gewinnen und welche verlieren werden. An der Umfrage haben mehr als 770 Mitarbeiterinnen und Mitarbeiter von Pressestellen und Agenturen teilgenommen.<\/p>\n

Das Ranking der Social Media Kan\u00e4le in Deutschland im Detail:<\/h2>\n

<\/h3>\n

Diese Social Media Kan\u00e4le werden wichtiger werden:<\/h3>\n
    \n
  1. YouTube (companies: 58 % \/ PR agencies: 65 %)<\/li>\n
  2. Twitter (48 % \/ 42 %)<\/li>\n
  3. Instagram (40 % \/ 47 %)<\/li>\n
  4. LinkedIn (32 % \/ 35 %)<\/li>\n
  5. Xing (25 % \/ 21 %)<\/li>\n<\/ol>\n

    Diese Social Media Kan\u00e4le werden\u00a0in den n\u00e4chsten 12 Monaten an Bedeutung f\u00fcr die PR Arbeit verlieren:<\/h3>\n
      \n
    1. Stayfriends (54 % \/ 56 %)<\/li>\n
    2. Facebook (36 % \/ 37 %)<\/li>\n
    3. Google+ (34 % \/ 35 %)<\/li>\n
    4. Flickr (26 % \/ 32 %)<\/li>\n
    5. MyVideo (25 % \/ 30 %)<\/li>\n<\/ol>\n

      Quelle: PR-Trendmonitor 2015<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=““ parallax=““ parallax_image=““ expand=““ devices_visibility=““ bg_type=““ parallax_style=““ bg_image_new=““ layer_image=““ bg_image_repeat=““ bg_image_size=““ bg_cstm_size=““ bg_img_attach=““ parallax_sense=““ bg_image_posiiton=““ animation_direction=““ animation_repeat=““ video_url=““ video_url_2=““ u_video_url=““ video_opts=““ video_poster=““ u_start_time=““ u_stop_time=““ viewport_vdo=““ enable_controls=““ bg_override=““ disable_on_mobile_img_parallax=““ parallax_content=““ parallax_content_sense=““ fadeout_row=““ fadeout_start_effect=““ enable_overlay=““ overlay_color=““ overlay_pattern=““ overlay_pattern_opacity=““ overlay_pattern_size=““ overlay_pattern_attachment=““ multi_color_overlay=““ multi_color_overlay_opacity=““ seperator_enable=““ seperator_type=““ seperator_position=““ seperator_shape_size=““ seperator_svg_height=““ seperator_shape_background=““ seperator_shape_border=““ seperator_shape_border_color=““ seperator_shape_border_width=““ icon_type=““ icon=““ icon_size=““ icon_color=““ icon_style=““ icon_color_bg=““ icon_border_style=““ icon_color_border=““ icon_border_size=““ icon_border_radius=““ icon_border_spacing=““ icon_img=““ img_width=““ ult_hide_row=““ ult_hide_row_large_screen=““ ult_hide_row_desktop=““ ult_hide_row_tablet=““ ult_hide_row_tablet_small=““ ult_hide_row_mobile=““ ult_hide_row_mobile_large=““][vc_column width=“1\/1″ bg_opacity=“1″ el_styling=““ rounded_corners=““][vc_column_text]YouTube ist demnach f\u00fcr mehr als die H\u00e4lfte der Befragten das Soziale Netzwerk mit dem gr\u00f6\u00dften Potenzial. Diese Bewertung untermauert, wie wichtig inzwischen die Kommunikation mit Bewegtbildern f\u00fcr die Branche ist. Auf Rang zwei steht Twitter, nur ganz knapp gefolgt von Instagram. Der rasant wachsende Fotodienst gewinnt f\u00fcr Kommunikationsfachleute durch den anhaltenden Trend des visuellen Storytellings immer mehr an Relevanz.<\/p>\n

      Nur geringe Bedeutung f\u00fcr die PR-Branche hat hingegen Stayfriends (letzter Platz). Jeder Zweite sagt, dass die private Freunde-Suchmaschine unwichtiger f\u00fcr die eigene Arbeit wird. Auch f\u00fcr Facebook prognostizierten die Befragten einen Bedeutungsverlust im kommenden Jahr. Zwar ist das Soziale Netzwerk weiterhin die unangefochtene Nummer eins in Deutschland, f\u00fcr die Kommunikationsbranche verliert es aber anscheinend an Bedeutung. Konkurrent Google+ \u00fcberzeugt die PR-Profis auch nicht und ist das Netzwerk mit dem drittgr\u00f6\u00dften Bedeutungsverlust.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_single_image image=“7814″ border_color=“grey“ img_link_large=“yes“ img_link_target=“_self“ title=“Social Media Kan\u00e4le in Deutschland 2015″ img_size=“full“][vc_column_text]YouTube und Twitter werden wichtiger, Facebook und Stayfriends b\u00fc\u00dfen an Stellenwert ein. news aktuell und Faktenkontor haben bei Unternehmen…<\/p>\n","protected":false},"author":7,"featured_media":7815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[982],"tags":[754,934,936],"class_list":["post-7822","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentur-archiv","tag-berlin-de-2","tag-pr-de-3","tag-pr-agentur-de"],"yoast_head":"\nSocial Media Kan\u00e4le in Deutschland 2015<\/title>\n<meta name=\"description\" content=\"Gewinner und Verlierer: Ein Ranking der wichtigsten Social Media Kan\u00e4le in Deutschland 2015\" \/>\n<meta name=\"robots\" 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