{"id":7029,"date":"2013-01-31T12:00:34","date_gmt":"2013-01-31T11:00:34","guid":{"rendered":"http:\/\/www.bigbangandwhisper.com\/?p=7029"},"modified":"2022-11-30T17:54:14","modified_gmt":"2022-11-30T16:54:14","slug":"innovatives-marketing","status":"publish","type":"post","link":"https:\/\/bigbangandwhisper.com\/de\/innovatives-marketing\/","title":{"rendered":"6+7 Magische Worte f\u00fcr innovatives Marketing"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Marketing Kommunikation hat sich mit unserer Medienlandschaft ver\u00e4ndert.\u00a0Fernsehen geh\u00f6rt nach wie vor zum f\u00fchrenden Medium;\u00a094% aller Europ\u00e4er\u00a0schauen t\u00e4glich TV. Social Media ist weiterhin ein wachsender Kommunikationskanal, doch nur 73% der Europ\u00e4er haben Internetzugang. Das ist eine gro\u00dfe Herausforderung f\u00fcr Marketingprofis im Bereich Festival- und Eventmarketing, vor allem wenn darum geht \u00fcber Landesgrenzen hinweg Marketing zu betreiben.<\/p>\n<h2>Was ist der Schl\u00fcssel f\u00fcr\u00a0innovatives Marketing?<\/h2>\n<p>Channel &#8211; Content &#8211; Context &#8211; wichtiger als jemals zuvor. Aber wie sticht man heraus, wie k\u00f6nnen wir beeindrucken? Wie mach man von sich reden?Big Bang &amp; Whisper war eingeladen, auf der IFEA Jahreskonferenz am 31. Jan 2013 das Publikum mit den 6+7 Magic Words f\u00fcr innovatives Marketing zu inspirieren &#8211; 6 Trends und 7 Faszinationstrigger.Die Pr\u00e4sentation finden Sie auf\u00a0<a href=\"http:\/\/de.slideshare.net\/BastiGermany\/innovative-marketing-with-67-magic-words\" target=\"_blank\" rel=\"noopener\">Slideshare<\/a>\u00a0und k\u00f6nnen Sie als\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/s1dwowos13ps5k8\/130127_IFEA-Presentation.pdf?dl=0\" target=\"_blank\" rel=\"noopener\">PDF Version<\/a>\u00a0downloaden.\u00a0Wollen Sie mehr erfahren? Kontaktieren Sie uns![\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; 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