{"id":6889,"date":"2015-02-09T13:34:48","date_gmt":"2015-02-09T12:34:48","guid":{"rendered":"http:\/\/www.bigbangandwhisper.com\/?p=6889"},"modified":"2016-01-06T16:51:15","modified_gmt":"2016-01-06T16:51:15","slug":"radio-pr-content-marketing","status":"publish","type":"post","link":"https:\/\/bigbangandwhisper.com\/de\/radio-pr-content-marketing\/","title":{"rendered":"Radio PR in Zeiten von Content Marketing"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]\n<div id=\"attachment_6887\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.bigbangandwhisper.com\/wp-content\/uploads\/2015\/02\/6125230384_f09d66d31f_b.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6887\" class=\"wp-image-6887 size-medium\" src=\"http:\/\/www.bigbangandwhisper.com\/wp-content\/uploads\/2015\/02\/6125230384_f09d66d31f_b-300x300.jpg\" alt=\"\u00a9 flickr.com \/ Johan Larsson (CC BY 2.0)\" width=\"300\" height=\"300\" srcset=\"https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2015\/02\/6125230384_f09d66d31f_b-300x300.jpg 300w, https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2015\/02\/6125230384_f09d66d31f_b-150x150.jpg 150w, https:\/\/bigbangandwhisper.com\/wp-content\/uploads\/2015\/02\/6125230384_f09d66d31f_b-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-6887\" class=\"wp-caption-text\">\u00a9 flickr.com \/ Johan Larsson (CC BY 2.0)<\/p><\/div>\n<p>Radio Office hat mit mir ein Interview zum Thema Radio PR gef\u00fchrt und gefragt, welchen Stellenwert Radio PR dieser Tage f\u00fcr PR Berater hat, w\u00e4hrend Content Marketing den gro\u00dfen Hype verursacht.<\/p>\n<h2>Radio PR &#8211;\u00a0ein wichtiger\u00a0Teil im Kommunikationsmix<\/h2>\n<p>Meine Antwort: Radio PR kann ein wichtiger Teil im Kommunikationsmix sein solang tats\u00e4chlich informative Inhalte dem Publikum geboten werden. In Deutschland gilt das Radio als eines der wichtigsten Informationskan\u00e4le, ganz &#8222;nebenbei&#8220; w\u00e4hrend man im Auto f\u00e4hrt, in der K\u00fcche das Essen zubereitet oder die W\u00e4sche aufh\u00e4ngt. In diesen besonderen Momenten der Mediennutzung kann \u00d6ffentlichkeitsarbeit mit dem H\u00f6rfunk\u00a0effektiv den H\u00f6rerkreis mit informativen Inhalten erreichen. Radio PR ist zwar kein Bestandteil des Content Marketing, welches auf eigene Medienkan\u00e4le fokussiert, doch es kann eine gute Erg\u00e4nzung darstellen.<\/p>\n<p>Das ganze Interview k\u00f6nnen Sie hier nachlesen:\u00a0<a href=\"http:\/\/blog.radio-office.de\/radio-pr-in-zeiten-des-content-marketing\/\" target=\"_blank\">http:\/\/blog.radio-office.de\/radio-pr-in-zeiten-des-content-marketing\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Radio Office hat mit mir ein Interview zum Thema Radio PR gef\u00fchrt und gefragt, welchen Stellenwert Radio PR dieser Tage f\u00fcr PR Berater hat, w\u00e4hrend Content Marketing den gro\u00dfen&#8230;<\/p>\n","protected":false},"author":7,"featured_media":9449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[985],"tags":[934,702],"class_list":["post-6889","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pr-kommunikation","tag-pr-de-3","tag-public-relations-de-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio PR in Zeiten von Content Marketing - Big Bang &amp; 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